MARKETING
CDA Solutions
CDA Solutions designs and executes bespoke direct marketing solutions for the financial services industry. We provide products and services throughout the direct marketing value chain and cover the direct marketing, sales and administration elements of the value chain. They are customised to our clients' specific markets, products, customers and legislative realities and commercial expectations.
Our Direct Marketing solutions include:
o Acquisitions
o Cross-sells and Upgrades
o Retention
XTRALINK is our digital multichannel communication and distribution platform, designed to combine various complementary services with existing financial products while facilitating regulatory requirements. The XTRALINK Platform proactively drives the utilisation of VAPs through ongoing engagement with, and education of, financial services customers as to the benefits and value provided by these products. Our own products include:
• KinLink
• RafLink